The award-winning focused service brand Hilton Garden Inn is gaining keen momentum across Australia. Having made its debut in Albany, Western Australia in 2021, the brand’s next opening is expected in Busselton later this year. There are four other properties in the pipeline, slated for Sydney and Melbourne, among other locations.
With the rise of the middle-class traveller and as pent-up travel demand continues to drive recovery for the hospitality industry, Hilton Garden Inn’s expansion across this region is timely.
“Travellers today have more exacting demands for quality, design, comfort, and value. With Hilton Garden Inn, we are meticulously innovating and optimizing the guest experience to offer subtly elevated accommodation and modern amenities that allow travellers to unwind, relax, and rejuvenate,” said Jenny Milos, Vice President, Brand Management, Suites & Focused Service, Asia Pacific, Hilton.
Hilton’s continued investment in Hilton Garden Inn has driven a thoughtful and deeply researched regionalisation of the brand. It emphasises subtle elevation such as premium soundproofing for a quiet night’s sleep, modern and functional workspaces, lounge-worthy seating to relax and recharge, premium bath amenities, and local artwork that provides an authentic experience and a sense of place.
“Following the brand’s debut in Australia with the opening of Hilton Garden Inn Albany, we are pleased to expand its presence into Busselton, Sydney, Brisbane, Melbourne and Fiji, as we track confidently towards our ambition to double our footprint in Australasia in the next five years,” said Tushar Raniga, Regional Director, Development, Australasia, Hilton.
“Hilton Garden Inn hits a sweet spot for owners and travellers alike, and we see it being a significant growth driver for Hilton in this region,” added Raniga.
Indeed, the brand’s rapid growth underscores an owner-friendly operating model that delivers best-in-class returns. For owners looking to capture demand from both business and leisure travellers in this fast-growing segment, Hilton Garden Inn’s efficient prototype, kit-of-parts approach, and lean operating model makes it highly adaptable for mature and emerging hospitality destinations.
Owners and developers looking to franchise with Hilton Garden Inn will also appreciate that the brand’s regional prototype offers greater certainty over costs and enables them to efficiently adapt to differing types of locations from capital cities to regional towns and everything in between including suburban and airport locations.
Paul Hutton, Area Vice President and Head of Australasia, Hilton, said, “Owners drawn to the profitable focused service segment gravitate towards Hilton Garden Inn for its efficient build, strong investment returns, as well as the ability to leverage Hilton’s powerful commercial engine and we’re excited to take our franchising model to the next level in Australia.”
Hilton Garden Inn is part of Hilton’s portfolio of 19 world-class brands, comprising more than 7,100 hotels in 123 countries and territories. The brand has a global footprint of more than 970 hotels in 57 countries and territories. In Asia Pacific, there are 65 Hilton Garden Inn properties in operation, and over 100 in the pipeline. Since 2021, the brand has entered new markets and gateway cities in Japan, South Korea, Thailand, and Australia.