It has been an incredible journey for IHG One Rewards as the loyalty program marks its first anniversary.
Since the launch of the reimagined program in 2022, IHG One Rewards has seen remarkable success redefining the concept of loyalty in the hospitality industry and reshaping the way IHG Hotels & Resorts engage with and deliver unforgettable experiences for their members.
From the very beginning, IHG One Rewards made a point to listen attentively to thousands of travellers, owners, operators, and bloggers, seeking to understand what they cared about most. This customer-centric approach allowed IHG One Rewards to refine and the enhance program and most importantly, maximise member value.
Bold moves have played a pivotal role in the program’s success. Through the introduction of faster earn opportunities, richer benefits and increased flexibility and choice, IHG One Rewards created an industry-leading program. Not only did members reap the rewards of this innovative approach, but it also allowed IHG to optimise hotel costs and delivery.
The global launch of the Guest How You Guest campaign in August 2022 stands out as a significant milestone in the evolution of IHG One Rewards. This campaign empowered members to embrace their unique travel styles and preferences, fostering a sense of unity and celebration of individuality. It’s also exemplified IHG’s dedication to continuously evolve and adapt to meet the ever-changing needs of its members and deliver a loyalty program that is as unique as they are.
The all-new IHG One Rewards mobile app has been instrumental in delivering seamless loyalty experiences. Boasting over six million downloads, the app has become IHG’s fastest-growing direct channel.
Furthermore, the launch of IHG One Rewards Access in Australasia has unlocked even more opportunities for members, enabling them to redeem their rewards points on exclusive events and once-in-a lifetime experiences. The platform’s success was evident this month with the rapid sell-out of Category A ticket packages to the highly anticipated Bledisloe Cup in less than 12 hours.
The loyalty program’s achievements have garnered well-deserved recognition, receiving multiple accolades and awards including Travel and Leisure Luxury Awards 2023 Asia Pacific: Best Hotel Loyalty Program, The Points Guy 2022 Awards: Editor’s Choice: Best Hotel Loyalty Enhancement, Global Traveller 2022: Best Hotel Rewards Program (for the 18th year in a row) and seven Freddies 2022 Awards. The honours reflect the program’s commitment to excellence and its ability to deliver exceptional value for members.
The first anniversary of IHG One Rewards marks a year of tremendous achievement and growth, redefining loyalty and setting new standards for member value and engagement.
And we aren’t done yet! As of this week, IHG One Rewards members can now enjoy on-property perks and earn points at more than 40 Iberostar Beachfront Resorts adding to our growing list of resort destinations. Looking ahead the program remains dedicated to innovation, improvement and providing unrivalled benefits and experiences for members.