Accor Pacific executives including Sarah Derry at the newly opened Hotel Morris - Handwritten Collection in Sydney

Meet the Accor team and discover how they are innovating to extend their leading performance and drive growth for their loyal partners.

How do you make a stay more memorable?

Sarah Derry, CEO, Accor Pacific: A passion for excellence is what drives us. It’s this devotion that has earnt Accor its trusted reputation. We place a strong emphasis on delivering exceptional customer experiences to drive customer loyalty and positive word-of-mouth recommendations. This includes investing in training our people, providing highly personalised services, ensuring high quality standards, and continuously improving guests satisfaction levels.

We have well-known brands and a good mix of loyal leisure and business customers. We are in a position of strength to continue to increase market share, support our teams and guests, and create further value for owners.

Extending and sustaining a top line profitable revenue performance, while building on long term demand through marketing, loyalty and partnerships, is our priority. We are excited about the potential of the Pacific market and we’re fortunate to be in a region which is well-positioned for growth opportunities.

How are partnerships and ALL – Accor Live Limitless unlocking growth opportunities for owners?

Anne Gill, SVP Commercial, Accor Pacific: Through powerful hotel brands, strategic partnerships and loyalty, Accor will continue to deliver a competitive edge that maximises the value of properties and markets. The strength of Accor Stadium, our brands and our network means our partners are in a prime position for future growth.

The Accor Live Limitless (ALL) booking platform gives consumers direct access to the best choice of hotel, apartment and resort brands across the Pacific. ALL creates a powerful and emotional connection with our members, connects them to what they love and engages them in their everyday.

To do so, we are actively leveraging every single channel that we own and we are creating many additional opportunities with partners within the hospitality, travel, sports, entertainment and experiences sectors. Accor Stadium is a terrific example of this.

Our scale and diverse brand portfolio enables B2B clients to earn points faster and access unique and diversified experiences, with many of these delivered via our strong partnerships with TEG, Opera Australia,  Qantas, AFL, AFLW, NRL, NRLW, NZ Cricket, NZ Rugby and Netball Australia.

sarah derry accor
Sarah Derry with the Accor Pacific leadership team at Hotel Morris

What is at the heart of Accor’s people strategy?

Angela Howard, Senior Vice President Talent and Culture, Accor Pacific: Our Heartist culture of care and connectivity differentiates Accor as an employer and sits firmly in the heart of our strategic intents. Our culture supports our retention efforts and acts as magnet in attracting dedicated, passionate, authentic and hard-working team members to our organisation.

We provide infinite development possibilities, a nurturing environment of inclusion that truely is open to all and strong pathways to succession all around the world. 

Lives and dreams do not always fit neatly around traditional working hours– that’s why we introduced Work Your Way at Accor. Flexible working practices have become an expectation in this human-centric world. 

I’m proud to work for a company that proactively delivers to the ever-evolving needs of our team. This program has been a game changer in creating a compelling value proposition and is helping us to attract and retain great talent that will enrich our industry’s future. 

What are the development opportunities in the Pacific region?

Lindsay Leeser, Chief Development Officer, Accor Pacific: As the Pacific region enjoys a steady increase in visitors, there is a growing demand for quality accommodation. We have a diverse portfolio of hotel, apartment and resort brands catering to different market segments, including lifestyle, luxury, upscale, midscale and economy. We focus on developing and enhancing these brands to meet the evolving needs and preferences of travellers.

We are excited about the opportunities for development in the Pacific.  Earlier this year we launched the Handwritten Collection brand which has huge potential for growth, Pullman is also a brand to watch as the largest and fastest growing 5 star brand in the Pacific.

Overall we see significant opportunities for development, driven by growing tourism, untapped markets, demand for quality accomodation, resort and wellness tourism, MICE tourism and sustainable tourism.

What are Accor’s sustainability plans?

David Young, Director of ESG, Accor Pacific: Sustainability is at the heart of everything we do at Accor. Our sustainability framework has people and nature as its central core. We define the way we operate by this central core and through the lenses of stay, eat and explore. This way, sustainability is integrated into all our actions.

The end goal for hotels is that we operate with as minimal an impact on the environment as possible and are connected with our communities. That means zero emissions, no single use plastics, food sustainability, local employment and community support and greater diversity and inclusion.

In 2022, in over 82% of our hotels we removed 43 single use plastic items from the guest experience. This was a great start but we remain ambitious. This year we plan to remove single-use plastic water bottles from all rooms and public spaces, reduce our emissions by 10%, start independent Sustainable Tourism Certification of our hotels, measure and manage food waste and significantly increase the number of women in General Manager and Leadership positions to over 40%.

We have huge ambitions for sustainability and there is much more to come.