Skye Suites Parramatta is inviting guests to show their support for survivors of domestic violence, through a collaboration with national domestic violence organisation, DV Collective.

Set up by domestic violence survivor Kylie Johanson, DV Collective aims to create safe places for women and children by harnessing the support of corporate organisations through its Silly Socks initiative.

The partnership with Skye Suites Parramatta invites guests to wear Silly Socks to create awareness for domestic violence and to generate much-needed funds for shelters.

One in four women are affected by domestic violence, with many relying on shelters for safety.

“Our goal is to connect resources, including financial support, pro-bono products and services and skilled volunteers, through corporate partnerships with our members, these charities and organisations, so they are able to provide the help that’s needed when it’s needed,” said Kylie Johanson.

Pairs of Silly Socks are placed in guest rooms and on display at reception for guests to purchase if they wish. Skye Suites Parramatta then donates all proceeds to DV Collective.

“We are committed to the community we live and work in, and as a team we were all aligned on this initiative,” said Hotel General Manager, Quercy Jouannes.

“Domestic violence affects the whole family with devastating social implications. One positive is that the majority of sales to date have come from men. Wearing the socks raises awareness and starts conversations within the community.”

To date, the hotel has sold over 200 pairs of socks and has had positive feedback from guests.