Choice Hotels Asia-Pac in conjunction with Choice Hotels Japan has launched 22 new locations under the group’s flagship Comfort Inn brand in Japan.

Signed under a management agreement with Hoshino Resorts REIT, the new additions extend Choice Hotels Japan’s portfolio to 96.

“This agreement is a significant step forward for Choice Hotels Japan in an extremely competitive market,” said Choice Hotels Asia-Pac’s CEO Trent Fraser.

“As master franchisor, seeing bold deals like this come to fruition gives us further confidence we’ve selected the right business partner to help drive growth in Japan. We couldn’t be prouder and we’re in full support of the Choice Hotels Japan team’s approach to seizing opportunities for expansion.”

The latest signings come at a time when Japan’s domestic and inbound demand soars to all-time highs.

“We have more guests than ever seeking accommodation options across Japan and we’re confident these new additions establish us as the brand of choice for travellers seeking reliable, value for money accommodation,” said Choice Hotels Japan President and Director, Takeya Muraki.

“The new portfolio additions are strategically situated to complement the locations of our  existing hotels and we’re looking forward to supporting Hoshina Resorts REIT to attract guests in these high-demand areas.”

Choice Hotel Japan’s extensive portfolio covers all major cities in the country and boasts the first Ascend Hotel Collection property in Asia, Hotel Around TAKAYAMA, launched in August last year.

The 22 new properties include Comfort Inn Shiojiri Kita Inter, Comfort Inn Sana Fujioka Inter, Comfort Inn Suwa Inter, Comfort Inn Toyokawa Inter, Comfort Inn Tosu, Comfort Inn Chiba Hamano, Comfort Inn Kumamoto Miyukifueda, Comfort Inn Utsunomiya Kanuma, Comfort Inn Fukui, Comfort Inn Fukushima Nishi Inter, Comfort Inn Niigata Chuo Inter, Comfort Inn Nagasaki Airport, Comfort Inn Hitachinaka, Comfort Inn Tsuchiura Ami, Comfort Inn Kofu Isawa, Comfort Inn Zentsuji Inter, Comfort Inn Munakata, Comfort Inn Ichinoseki Inter, Comfort Inn Karuizawa, Comfort Inn Himeji Yumesakibashi, Comfort Inn Kurashiki Mizushima and Comfort Inn Kagoshima Taniyama.