Amora Hotels and Resorts has established its regional hub for Asia Pacific with the opening of its inaugural corporate office in Sydney, from which it will spearhead a growth plan to double its portfolio from six to 12 hotels in five years.

Founded in 1997, Amora owns and operates six properties in Asia Pacific, half of which are located in Australia’s key cities of Sydney, Melbourne and Brisbane.

The next phase of expansion will look to new destinations across the Pacific and Southeast Asia.

The corporate office will support the group to leverage opportunities for acquisitions while driving strategy, brand, operations, finance and human resources.

“This is an exciting time for Amora Hotels & Resorts, as we embark on a new era of regional expansion in Asia Pacific,” said Amora Owner and Director, Earp Siriphatrawan.

“Our commitment is clear; we are investing in people and products, seeking fresh opportunities for acquisitions and looking forward with a bold vision. This is a fast-evolving industry, and we understand the need to innovate to lead the independent hotel space.”

Earp Siriphatrawan

Siriphatrawan is assembling an experienced team to drive the company’s growth including Ravi Chandran, who has joined as an independent director to the board, to drive strategy and brand development. Chandran spent more than 20 years as a senior executive with Banyan Tree, supporting their growth from a small hospitality firm to a leading global player.

The corporate office will be led by Group Vice President of Operations Tamer Habib, a former Starwood executive, who will be charged with ensuring the operational success of existing and newly acquired hospitality assets.