Hilton is set showcase a new room prototype for its upscale focused service brand, Hilton Garden Inn, to hotel developers and owners at the Asia Pacific Hotel Industry Conference and Exhibition (AHICE APAC) in Adelaide this week.

Located at the Adelaide Oval for the duration of the Design Inn Symposium and AHICE conferences, from April 30 – May 2, the Hilton Garden Inn prototype features innovations in design and amenities that aim to deliver a reliable and friendly guest experience and strong investment returns.

Hilton’s participation at AHICE APAC will showcase the brand’s roadmap for expansion in Australia, leveraging franchised and managed hotel agreement options.

“Hilton Garden Inn hits a sweet spot for owners and travellers alike,” said Hilton Director, Development, Australasia, Tushar Raniga.

“Owners have shared with us that they are drawn to Hilton Garden Inn for its efficient kit-of-parts prototype, tailored offerings, and greater flexibility with franchised and managed hotel agreement options.

Hilton Garden Inn’s focus on regionalisation aims to cater to diverse guest needs and underscores emerging market prospects within Australia.

“[Owners] value the brand’s ability to leverage Hilton’s powerful commercial engine and regionalisation approach for the Australasia market, all of which help ensure long-term success,” Raniga added.  

The brand’s core elements have been honed based on deeply researched customer and competitive insights, while its region-specific programming also integrates Hilton Garden Inn’s global standards with local preferences that are specific to each market.

“Based on our research, travellers in Australia expect an upscale brand to genuinely value its customers, portray optimism and provide a sense of comfort, which in turn allows them to de-stress and energize themselves,” said Hilton Vice President, Brand Management, Suites & Focused Service, Asia Pacific, Jenny Milos.

“Australian travellers also have a greater awareness, interest in sustainability, and prefer properties that demonstrate sustainable practices. These insights have deeply informed our prototype.”

Hilton Garden Inn currently has three properties operating in Australia, including Hilton Garden Inn Albany, Hilton Garden Inn Busselton, and Hilton Garden Inn Darwin, with another four in the pipeline in Sydney, Brisbane, and Melbourne.