IHG Hotels & Resorts has unveiled an industry-first marketing partnership with Qantas Hotels & Holidays across their ‘Where Next’ platform.

IHG Hotels & Resorts has announced an exciting new partnership with Qantas Hotels & Holidays. The industry-first collaboration launched on 1 April, debuting across a variety of media channels as part of Qantas’ ‘Where Next’ campaign platform – IHG are the first partner of any category to be featured in the campaign.

Running until mid-May, the campaign will prominently showcase IHG through out-of-home advertising near airports, on airport billboards, within Qantas Lounges and aerobridge assets at three major domestic airports including Sydney, Melbourne and Brisbane.

Beyond airports, the campaign will reach millions through Qantas Hotels & Holidays’ social media platforms, premium YouTube ads, print media, double-page spreads in Qantas magazine and multiple solus eDM’s.

Throughout the campaign, IHG will offer exclusive deals for select properties including their newest additions, all conveniently accessible through the Qantas Hotels & Holidays retail platform.

This collaboration with Qantas marks a significant shift in how IHG is elevating their brand within the Australian market and represents an exciting opportunity to firmly position the brand in the hearts and mind of Australian travellers.

IHG has 74 hotels opened and 22 in the pipeline in Australasia and Pacific spanning nine brands: InterContinental, Kimpton, Six Senses, Vignette Collection, Hotel Indigo, voco, Crowne Plaza, Holiday Inn and Holiday Inn Express.