Accor has almost doubled its footprint in Japan in one day with the opening of 22 hotels and over 6,000 rooms on Monday April 1.
These openings take the group’s portfolio of hotels in Japan from 24 operating hotels (5,741 keys) to 46 with two more properties in the pipeline.
The new arrivals comprise 12 Grand Mercure and 10 Mercure hotels, ranging in location “from the northernmost prefecture of Hokkaido to the southernmost prefecture of Okinawa”.
Each of the hotels offer a range of guestrooms, restaurants, and wellness facilities such as onsen (hot springs), saunas and swimming pools.
The Mercure (midscale) and Grand Mercure (premium) openings sit alongside seven other Accor brands already operating in the region: MGallery, Pullman, Swissôtel, Novotel, Ibis, Ibis Styles and Ibis budget.
“As Japan continues to welcome back international travel and experiences a steady recovery of the tourism industry, we are excited to add these great hotels to our portfolio and in doing so we are doubling our Group’s presence in Japan said Accor’s Chief Operating Officer for the Premium, Midscale and Economy Division in Asia, Garth Simmons.
“As the desire to connect with local culture and nature is increasingly in demand amongst travellers today, we offer our loyal guests just that; a range of local experiences offered in charming coastal towns and amongst nature.
“Popular destinations such as Tokyo, Osaka and Kyoto will always remain in high demand, however if you want to truly immerse yourself in the authentic culture of a country, sometimes you need to escape the big cities and head off the beaten path.”