When guests are choosing accommodation for their next trip, sleep is often the last thing on their mind. Hotel stays often centre around leisure and tourism, or business meetings – all of which require guests to feel energised and ready for the day ahead. Whether it’s for work or play, quality sleep is crucial to guest satisfaction but most importantly, critical in the success of the guests’ following days.
To gain valuable insights into how the World sleeps, Sealy Posturepedic conducted a global independent research questionnaire of 20,000 people. The study identified that we’re a nation in the midst of a sleep crisis – 94% of Australians aren’t waking up feeling refreshed and well rested most mornings. With 79% reporting they could be more productive at work and 87% believing their personal lives would benefit from better sleep, the link between quality sleep and quality days is clear.
We spend one third of our life, in bed. That’s a lot of hours spent on our mattress, yet the study revealed that there is a lot of tired people out there who just don’t understand the value of a good quality mattress.
But quality sleep isn’t just something we should expect at home, guests should experience quality sleep at hotels too. In fact, quality of sleep is a key factor that guests consider when they are evaluating their satisfaction with their stay, reaffirming that investing in durable, quality sleep solutions for your guests is crucial.
The survey also found that bedroom environment is also important. 46% said their pillow helps them sleep better and 45% said a dark room was important for quality sleep. Ability to adjust the temperature is also critical – 62% of Australians surveyed, said they controlled the temperature to sleep better. “
Investing in quality bedding, like a Sealy Posturepedic mattress, can significantly impact guest satisfaction for hotels and the results speak for themselves; 89% of Sealy Posturepedic customers are satisfied with their mattress.
Thanks to the unique support technology inside Sealy Posturepedic, consumers enjoy a better night’s sleep and wake up ready to take on the day. The research also found there is a direct link between the brand slept on and the quality of sleep that consumers enjoy. When guests have a restful night’s sleep on a comfortable, quality mattress they feel energised and ready to take on the day ahead.
No wonder Sealy Posturepedic® is the world’s most sold mattress brand. 83% of Sealy Posturepedic customers waking up feeling refreshed and well rested.
By investing in Sealy Posturepedic mattresses, hotels can provide guests with a luxurious sleep experience that will keep them returning night after night. All Sealy Posturepedic mattresses come with a 10-year guarantee meaning your guests will continue to experience comfort and support for years to come.