The Langham Gold Coast

Langham Hospitality Group (LHG) has launched a new loyalty offering, replacing its Langham Supper Club and 1865 Privilege by Langham programmes.

Designed to deliver personalised experiences for members, Brilliant by Langham offers members special room rates across 30 hotels – under The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton and Ying’nFlo brands – and discounts at over 100 restaurants.

Members can also earn status and award points for their stays and use of amenities through the free platform, which can be redeemed across a variety of accommodation, dining and wellness options based on member preferences.

“Brilliant by Langham empowers us to meet the growing demand for more rewarding, personalised and captivating hospitality encounters,” said LHG Chief Executive Officer, Bob van den Oord.

“By creating a system that enables us to offer guests immediate benefits, learn more about their preferences, compensate them for repeat business and craft bespoke experiential offerings for them, we have significantly enhanced our ability to build great memories.”

The platform goes live on February 29, with members from the closing programmes offered an invitation to join Brilliant at higher starting membership tiers.