Hyatt Hotels is gearing up for another major year after achieving record signings in 2023. Hyatt Hotels rounded out the year with a record pipeline of 127,000 rooms worldwide, representing nearly 40% of existing rooms across its global portfolio.

“We have been very intentional in our growth strategy and acquisitions, always prioritising guest, customer and owner preference as well as differentiation, and taking bold steps to stay ahead of market trends,” said Hyatt President and Chief Executive Officer, Mark Hoplamazian.

 “Guided by our purpose of care, we believe our most exciting chapter is ahead of us, and we are committed to reinforcing our position as the preferred hospitality brand.”

Luxury, resort and lifestyle hotels now represent 45% of Hyatt’s total portfolio. By the end of 2025, Hyatt plans to add more than 35 hotels globally within its diverse collection of luxury brands.

Hyatt Secrets Impression

The Park Hyatt brand is set to enter key global markets in 2024 with Park Hyatt London River Thames in the UK, Park Hyatt Johannesburg in South Africa, Park Hyatt Changsha in China and Park Hyatt Kuala Lumpur in Malaysia. The brand will also expand its presence in Mexico with Park Hyatt Cancun and Park Hyatt Los Cabos at Cabo Del Sol expected to open in 2025, and Park Hyatt Mexico City, expected to open in 2026.

Recently launched ultra-luxury brand, Impression by Secrets, and The Inclusive Collection are both set to expand with the latter set to expand to two new markets in Europe.

The Thompson Hotels brand is also gaining significant momentum in Europe, with upcoming brand debuts in destinations such as Rome, Vienna and Seville.

Hyatt plans to bring the Thompson Hotels brand to Asia Pacific with Thompson Shanghai Expo in China expected to open in 2025.

Hyatt is rapidly growing its first upper-midscale extended-stay brand, Hyatt Studios, in the Americas. The brand, which was first announced last year, has gained significant interest, with approximately 200 deals in various stages of negotiation.