Regional accommodation provider G’day Group is entering the premium cabin category following a AU$20 million redevelopment of Discovery Parks – Cradle Mountain in Tasmania.
The group’s latest investment sees the addition of 30 new cabins, 40 new tourist sites and upgraded amenities across the property.
The 11 premium cabins – which feature opulent finishes, open fireplaces and floor-to-ceiling windows offering uninterrupted forest views – are intended to lure high value international tourists and visitors.
G’day Group expects the property upgrade to generate an additional 60,000 tourism nights annually and more than $18 million in annual economic benefit for the region.
“From incredible views to some of Australia’s most regarded walking trails, Cradle Mountain is one of the most remarkable regional destinations in the country,” said G’day Group Chief Strategy Officer Ben Simons.
“However, as Tasmania looks to grow visitor numbers to more than 2 million annually by 2030, there is a need for continued investment in high quality tourism product to ensure that we can not only support visitation growth but deliver an experience that is truly unforgettable.
“This redevelopment allows us to tap into the broad demographic of visitors the Mountain attracts – from hikers looking for a spot to pitch a tent for the night, through to those seeking a luxury escape, immersed in nature.”
West by North West Regional Tourism Chief Executive Officer, Gabriella Conti, described the transformation as a ‘significant addition’ to Cradle Mountain’s accommodation offerings.
“It is great to see G’day Group show confidence in our region by their significant investment, we know there will be an increase in visitors, and it is important we can cater to the market,” Ms Conti said.
“Cradle Mountain welcomes thousands of visitors, and with the recent investments in the new viewing shelter and Visitor Information Centre at the doorstep of the World Heritage-listed Tasmanian Wilderness Area, it now boasts world-class facilities and accommodations, enhancing the overall experience for nature enthusiasts and travellers alike.”