Sydney’s Martin Place will be home to the latest The Sebel hotel in Australia with the opening of an 86-room premium hotel in January.
The Sebel Sydney Martin Place is the first hotel from the brand within Sydney’s financial district and replaces Mercure Sydney Martin Place, which opened in October last year following the acquisition of an existing Travelodge hotel by global fund manager Salter Brothers.
A multi-million-dollar refurbishment and rebranding is currently underway at the Phillip Street site, in partnership with Accor, with the hotel set to deliver “a new essence of style and sophistication” to the city.
“Salter Brothers is excited about our investment in The Sebel brand,” said Salter Brothers Managing Director, Paul Salter.
“The newly branded property will elevate the hotel, providing guests with an intimate, bespoke upscale The Sebel experience.”
With construction by Schiavello and interior design by Stack Studio, the new look is said to include artful decor, luxurious interiors and ambient lighting.
Sebel Sydney Martin Place General Manager, Lydia Herd, describes the property as a hotel that is about “more than just rooms”.
“The Sebel surrenders itself to its locale, establishing itself as a native hotel, perfect for discovering Global Sydney by foot,” Herd said.
The Sebel celebrates its 60th anniversary in Australia and New Zealand this year, with Accor having grown its network in the region to 34 properties.