IHG’s neighbourhood-inspired boutique brand Hotel Indigo has made its Sydney debut with the opening of a 105-room Potts Point hotel this week.

Hotel Indigo Sydney Potts Point opened on Thursday following Pro-invest Group’s multi-million-dollar refurbishment of the property.

Tucked behind the city’s iconic Coca-Cola billboard, the revamped hotel is designed to reflect the eclectic Kings Cross neighbourhood, a long-time hotspot of hospitality and entertainment.

“Our multi-million-dollar refurbishment has reimagined this property, introducing Hotel Indigo’s creative spirit to Sydney for the first time and adding to the incredible re-energisation taking place in this famous part of the city,” said Pro-invest Group, CEO, Asia Pacific, Jan Smits.

“Our whole team have revelled in finding ways to celebrate the storied history of the neighbourhood from arrival to departure, and we look forward to sharing Hotel Indigo Sydney Potts Point with curious travellers seeking a new style of hotel where they can stay and play.”

The hotel’s “theatrical” lobby is home to a specially curated art collection featuring NFT dance projections that come alive at night as well as photographic portraits of famous and up-and-coming performance artists that have graced local stages.

Guests can set the moody by choosing from a selection of vintage vinyl records to spin on the lobby’s turntable each evening.

On the guest room floors, lenticular signage and commissioned artwork pay tribute to the area’s deco architecture and famed cabaret and drag show scene.

Rooms – some offering private outdoor terraces and balconies – are kitted out with local designer bathrobes and Biology care amenities.

Guests can order from an all-day in-room breakfast menu and enjoy a fusion of French and Japanese cuisine from neighbouring French Izakaya, Luc-san, in the comfort of their rooms.

Run by renowned chef Luke Mangan, the new restaurant and bar is another part of Pro-invest Group’s revitalisation of the site.

Mangan also oversees The X Café – open from early morning to late afternoon – in the hotel lobby for guests and locals.

Hotel Indigo Sydney Potts Point is Pro-invest Group’s fourth owned and operated hotel in Sydney and represents its third hotel under the brand.

It follows the August opening of Hotel Indigo Melbourne on Flinders and the opening of Hotel Indigo Brisbane City Centre late last year.

“No two Hotel Indigos are alike and with Sydney’s most famous neighbourhood as its inspiration, Hotel Indigo Sydney Potts Point will be another exceptional example of the brand’s culturally rich boutique offering,” said IHG Hotels and Resorts Managing Director – Australasia and Pacific, Matt Tripolone.

“I’d like to congratulate Pro-invest Group and thank them for their continued partnership that’s debuted Hotel Indigo in Sydney and helped grow the brand across Australasia.”

Pro-invest Group is IHG Hotels and Resorts’ largest franchise partner across Australasia with Holiday Inn Express, Kimpton and Voco among the brands in its 32-hotel ANZ portfolio.

Part of IHG’s Luxury and Lifestyle portfolio, Hotel Indigo currently has 278 open or pipeline hotels globally, with each hotel drawing from the surrounding neighbourhood.