Hilton has reported a strong performance across its Asia Pacific hotels in the third quarter of this year with a 39% lift in RevPAR against the same period last year.
Recording 74.4% occupancy during the quarter, driven by leisure demand, and a solid forward booking pace, the company also noted a sustained uptick in corporate and group travel, with Tokyo, Bali and Shanghai standing out as its best performing markets.
Hilton also announced investment in its franchise model across APAC which will see its expansion into the upscale full-service segment in Greater China with the addition of its DoubleTree by Hilton brand.
The company announced 19 new franchise projects in Greater China across its Hilton Garden Inn and DoubleTree by Hilton brands across key cities and emerging destinations such as Beijing, Shanghai, Haikou, Nanchang and Zhangzhou.
“Our deep understanding of evolving market trends and owner preferences has been central to our successful partnerships worldwide,” said Hilton Senior Vice President, Development, Asia Pacific, Clarence Tan.
“As we ride the continued wave of travel recovery across Asia Pacific, franchising is poised to become an increasingly important business model in this region.
“The extension of our franchise model with the addition of DoubleTree by Hilton, alongside Hilton Garden Inn, widens the spectrum of opportunities for developers and owners, enabling them to leverage Hilton’s industry-leading brands, strong commercial engines and robust network effect to drive growth in the region’s upscale full-service hotel sector.”
Franchising represents more than 90% of Hilton’s portfolio in the Americas and has played a large part in its global expansion.
In Asia Pacific, Hilton launched its Hilton Garden Inn franchise model in Greater China in 2021 and the business is now focused on expanding it in Thailand and Australia.
“As the demand for quality and diverse travel experiences grows among travellers in the region, development opportunities are expanding for our world-class brands, including Hilton Garden Inn, which promises to make each guest have a bright hearted stay, and DoubleTree by Hilton, which provides a warm welcome and comfortable experience for business and leisure travellers around the world,” said Hilton’s Senior Vice President, Brand Management, Asia Pacific, Alexandra Jaritz,
“From spatial design, room facilities and dining experiences, to Team Member services and system support, Hilton provides standardized brand guidance to developers and owners in all aspects, to deliver consistent, reliable and friendly stays to our guests in even more destinations.”