IHG Luxury and Lifestyle brand Hotel Indigo rolls out an international media campaign this month that celebrates the exploration of culturally rich neighbourhoods both inside and outside its hotels.
The World’s Neighbourhood Hotel campaign centres around the hidden gems within each neighbourhood and aims to inspire the next generation of travellers to explore.
In a global survey of over a thousand travellers, aged 25–44 years, across six countries, Hotel Indigo found that 73% of travellers crave connection to the local neighbourhood as part of their stay, and that 37% are more likely to seek local neighbourhood hotels to than they were before the pandemic.
“The insights from Hotel Indigo’s consumer survey reinforce an ongoing trend we are seeing among next-generation travellers who have an eagerness to explore local cultures and a curiosity for adventure,” said IHG’s Vice President Commercial, Japan, Australasia, Pacific, Dean Jones.
“The survey results are testament to the importance of providing authentic stay experiences that embrace the culture of a property’s local destination – and that’s what we do at Hotel Indigo – from the design and décor to our service in our restaurants, we celebrate the people, places, and experiences that make the neighbourhood one-of-a-kind.”
There are currently 145 Hotel Indigo properties open globally – with another 128 in the pipeline – all of which are unique and inspired by local neighbourhood cues.
In Australia, the brand portfolio will double by the end of the year with the recent openings of Hotel Indigo Melbourne on Flinders joining Hotel Indigo Brisbane City Centre and Hotel Indigo Adelaide Markets, while Hotel Indigo Sydney Potts Point is set to open in November 2023.
The brand is aiming to double its portfolio globally over the next three to five years.