BWH Hotels is taking its boutique lifestyle brand Aiden to Western Australia with the signing of a new 120-room hotel in West Perth.
Located on the old site of City Motors, Aiden SCQ will be the anchor tenant to the new-build, connected urban precinct, Sydney Charles Quarter (SCQ), built by development and investment partner, APPL Group.
The upper mid-scale hotel will feature 80 hotel rooms, 40 apartments with balcony access, a rooftop bar and restaurant, conference and event spaces, as well as an outdoor event lawn and pool with a poolside lounge area.
The hotel design will pay homage to the site’s rich automotive and cultural history with the inclusion of artwork and recycled building components.
It’s the second Aiden hotel to open in Australia, following the launch of Aiden Darling Harbour in 2022, and the signing comes at a time of rapid international growth for the brand.
“Aiden’s extraordinary global success story continues with remarkable growth and high demand in the Australasian Region,” said BWH Hotels Australasia Director of Development, Danilo Curcuruto.
“We’re excited to introduce this trendsetting lifestyle brand to the new, exciting precinct of Perth’s Sydney Charles Quarter, confident it will thrive and contribute to its remarkable journey.”
Sydney Charles Quarter will be a mixed-use development area spanning 2.2 hectares. As part of precinct stage one, Aiden SCQ will sit alongside residential apartments, co-living micro-apartments, commercial office space, fitness, food and beverage offerings, a gourmet supermarket and event spaces.
“The vision for SCQ was to create a vibrant modern connected village,” said SCQ Pty Ltd Director, Michelle Prater.
“The concept is unique and we’re looking forward to partnering with BWH Hotels to bring the Aiden brand to life in a way that’s exceptional to the precinct’s dynamic persona.”
BWH will collaborate with Mandala Hospitality Group the operations and property management with Mandala providing full-scale management support including Operational Management, Housekeeping, Guest Services, Front Office Staff, Human Resources, Property Maintenance and more.
“We’re delighted to be collaborating with BWH on this opportunity to bring to life the Aiden brand in a new market,” said Mandala Hospitality Group Owner and Principal, John Zeckendorf.
“It makes for a great opportunity to expand our portfolio in WA and showcase our hotel management solutions. We look forward to this exciting prospect.”
Construction of the urban village will commence in mid-2024 with completion estimated for mid-2026.