Sydney-based The Intermedia Group, one of Asia-Pacific’s leading business to business publishing and event companies that publishes HM, has signed a major partnership with global events and information business Questex that will see the companies co-promote and launch two new hotel industry events in Asia.
The Intermedia Group is launching the Asia Hotel Industry Conference and Exhibition (AHICE) in Singapore on February 28-29, 2024, with a key focus on South-East Asia, while Questex is expanding its growing global footprint in the operational real estate and hospitality marketplace with an all-new IHIF Asia event to be held in Hong Kong in the third quarter of 2024.
Both Questex and The Intermedia Group will bring support through marketing, sales and content expertise to all global events produced by both companies including the International Hospitality Investment Forum Berlin (IHIF), the new IHIF Asia, the recently acquired NYU International Hospitality Industry Investment Conference (NYU), The Hospitality Show, Annual Hotel Conference (AHC) and Resort & Residential Hospitality Forum (R&R), alongside AHICE Asia Pacific, AHICE Aotearoa (New Zealand), AHICE Aloha (Hawaii) and AHICE South-East Asia.
The Intermedia Group’s business growth has been significantly increasing across Asia-Pacific over the past 18 months.
In May this year, over 1400 delegates attended the Asia Pacific Hotel Industry Conference and Exhibition in Adelaide, South Australia, making it the largest hotel operations event in the APAC region, while new conferences have also been added in New Zealand (AHICE Aotearoa) and Hawaii (AHICE Aloha) to serve the hotel industry in those booming South Pacific locations.
The Intermedia Group Managing Director, Simon Grover, said: “We look forward to collaborating with Questex on the launch of these two important events.
“For over 25 years, Intermedia has been a leader in the hospitality publishing and events sector in the Asia-Pacific region and through our expertise in top-level content and event management, together we can ensure the new launches are premier hospitality events for hotel investors, owners, developers, operators and associated businesses such as bars, restaurants, travel, gyms, salons and spas in Asia.”
For Questex, the new events in Asia continue to bolster the global expansion of the Questex Hospitality portfolio following the recent acquisition of the NYU International Hospitality Industry Investment Conference and the resounding success of The Hospitality Show, a new event launch created in collaboration with the American Hotel & Lodging Association (AHLA).
Questex is the only event and information services company to offer a portfolio that includes hotel operations, hotel real estate investment and other interconnected businesses such as restaurants, bars, gyms, spas, and luxury.
Questex’s Hospitality portfolio includes the flagship International Hospitality Investment Forum (IHIF), as well as Hospitality Insights, Hotel Management, Resort & Residential Investment Forum, Annual Hotel Conference and Israel Hotel Investment Summit.
“Our strategy is to focus on our core sectors and extend leadership positions through organic growth and the acquisition of new capabilities and assets. It is exciting that we continue to build in this tailwind market,” said Paul Miller, CEO, Questex.
“Now with hospitality investment and management events in Europe and the United States, partnering with The Intermedia Group to launch two events in Asia is the perfect collaboration to extend globally and continue our leadership position in the investment and hospitality industry.”
Miller said the The Intermedia Group is the perfect partner to collaborate with Questex. Its portfolio of solutions includes print, websites and live events, such as AHICE Asia Pacific, AHICE Aotearoa, AHICE Aloha and AHICE South-East Asia, which serve the needs of the hotel industry across Asia-Pacific and in notably in Australia, New Zealand, Singapore and Hawaii.
The global hospitality industry is a massive US$4.8 trillion market and is expected to grow by over 10% annually to reach US$6.8 trillion by 2026.
Operators across these businesses share similar needs around information, products, and solutions, which offers Questex and The Intermedia Group an opportunity to scale for growth while serving each of the sub-markets including bars and restaurants, spas, salons and hotel management with sector-specific research, insights and connections to drive its businesses forward.