Minor Hotels is set to launch its first Oaks property in Perth later this month, expanding the group’s footprint in a growing Western Australia tourism market.
Opening on August 18, Oaks Perth Hotel is a newly acquired 190-room hotel, located on Murray Street in the heart of the CBD. It features a range of self-contained studio accommodation with fully equipped kitchenettes and workspaces.
Speaking exclusively to HM, Minor Hotels Chief Operating Officer for Australia and New Zealand, Craig Hooley, said the location promises “meaningful future growth”.
“Minor Hotels is constantly seeking new opportunities for targeted expansion,” Hooley said.
“The Oaks Hotels, Resorts and Suites brand is already very well established in the eastern states, and we are keen to continue building upon that brand strength by growing our portfolio on Australia’s west coast where we see meaningful future growth – and Perth definitely fits that bill.
“With its strong ties to Asia, presence of major industries such as mining, defence, wine, innovation and agribusiness, and government focus on attracting and hosting significant events such as the forthcoming Coldplay concert and the recent English Premier League soccer match, we feel the timing is right to build on our Western Australian presence where we already operate two properties in Broome and open our first property in Perth.”
The hotel’s Oak and Vine restaurant is available for breakfast, dinner, and room service, and there are two conferences and events spaces on site that can host up to 120 guests.
Its CBD location – close to King St arts and shopping precinct, restaurants and bars – is expected to appeal to both business travellers and the increasing numbers of tourists, amid a raft of major upcoming events.
“There’s no doubt Western Australia is pulling out all the stops to attract visitors as part of its current business events and tourism strategies, and recent major events have definitely caught the attention of event and conference organisers and business travel planners,” Hooley told HM.
“Perth is known for offering an innovative, vibrant business environment – and this reputation is enjoying plenty of time in the spotlight right now.
“The city’s unique range of pre- and post-event attractions and destinations – such as Rottnest Island, Cottesloe Beach, and Margaret River wineries – are a drawcard for travellers keen to combine a corporate and leisure stay, and this is another factor in Perth’s appeal for the Oaks brand, which targets both business travellers and holidaymakers.”
The latest acquisition takes Oaks Hotels, Resorts and Suites’ Australian portfolio to 54 properties. The brand also has a presence in New Zealand, the United Arab Emirates, India and Qatar.