Pro-invest Group pioneers expansion of major hotel brands into new markets, enabling sustainable growth for investors and memorable experiences for guests.

Over its 30-plus year history, Pro-invest Group has carved a niche for bringing new brands to new markets, enabling sustainable growth for hotel owners and investors.

The company has a track record of successfully working with major brands as a franchisee, leading negotiation, and selection processes from mid-scale through to full service and lifestyle hotels. The group’s legacy includes the pioneering launch of Holiday Inn Express in the UK in the 1990s and then across Australia and NZ from 2013, helping set the stage for long-term success of this global brand in the region. A decade later Pro-invest has become a full-service hospitality management company and the largest independent operator in Australasia.

Following this success, Pro-invest has introduced the luxury and lifestyle brands voco Hotels to New Zealand and Kimpton Hotels & Resorts to Australia. Building on the recent opening of Hotel Indigo Brisbane, the company is growing its Hotel Indigo portfolio, with hotly anticipated brand debuts in Melbourne and Sydney later this year. The company is also growing an array of its own brands through its Vista Hospitality Group JV, including NEXT Hotels and INK.

Pro-invest Group’s approach has always embedded international standards, while tapping into local market dynamics ahead of the competition. This creates a compelling proposition, with each brand entry creating fresh experiences, fostering sustainable practices, and driving robust returns.  

Aligning with globally known brands bolsters the property‚Äôs profile while the group’s localisation expertise improves performance. For investors and owners this strategy unlocks value, with Pro-invest’s record showing established brands enhance asset value and deliver significant growth.

For guests, it means more options backed by trusted brands and the benefits of global loyalty programmes without compromising local flavour.

New brands, new regions, and new opportunities await as the company facilitates value-add returns for owners and unforgettable experiences for global travelers. Watch this |