Apartment hotels brand Quest is gearing up for the introduction of its first property of 2023 with the opening of Quest Collingwood on March 31.

The 83-key property at 79-89 Wellington Street includes a mix of studio, one-, two-, and three-bedroom apartments with fully-equipped kitchens, ergonomic workspaces and contemporary furnishings.

The property also offers a 24-hour gym, conference facilities and pantry shopping.

The first of five hotels that parent company The Ascott Limited will open in 2023, Quest Collingwood is expected to benefit from major local industries like construction, healthcare and education, as well as a lucrative interstate visitor market.

“Whether travelling for work or looking for a wine bar, Quest Collingwood will meet the diverse needs of post-pandemic travellers through offering four spacious accommodation types from studio to interconnecting three-bedroom apartments for short or extended stays,” said The Ascott Limited Australia’s General Manager Growth and Capital Strategy, James Shields.

“The upper eight levels will be occupied by Quest Collingwood and its 83-apartment hotel which will include a business centre, meeting facilities, and a fitness centre.”

Zunica Design was careful to reflect the culture of Collingwood and its industrial history in the interior design.

“Our approach to Quest Collingwood represents an exciting evolution in the brand’s accommodation offering which is particularly evident in the new studio apartments and common areas,” said Zunica Design Director, Andrew Zunica.

“We’ve maintained Quest’s signature style and amenities, but also tapped into the vibrant local appetite for contemporary design through a rich materials and colour palette layered with modern lighting solutions, custom furniture and bespoke local photography.

“Collingwood has over 150 years of heritage and red brick is the predominant built material. We integrated this finish by wrapping interior and exterior walls to encase a minimalist common area at entry level. Guests are greeted by a custom designed circular reception, extensive interior planting and a solid metal open stairwell that nods to Collingwood’s industrial past.

“These elements all blend seamlessly to elevate the guest experience at Quest Collingwood.”

Quest Collingwood is a joint venture between existing franchise business owners Roberto Salicio and Ben Burns, of Quest Breakfast Creek in suburban Brisbane, and Kane and Stephanie Robertson.

Kane Robertson, a member of the Quest Support Office team, expects strong demand from the corporate market during the week.

“We love how Collingwood’s evolved from working class suburb into a hotspot for wine bars and microbreweries, co-working spaces and restaurants,” he said.

“There’s major local industries and corporate headquarters for a strong extended stay market, so we’re forecasting 70% of our business will be corporate from Monday-Friday.”