Hyatt Hotels Corporation’s major focus on the luxury, lifestyle and leisure segments continues to pay dividends, with the company reporting a huge global pipeline of 117,000 rooms.

Hyatt’s growth has been given several major boosts too, thanks to the planned acquisition of Dream Hotel Group, the global expansion of Caption by Hyatt brand and organic growth of Hyatt’s global portfolio.

Revealed at this week’s Americas Lodging Investment Summit (ALIS) in Los Angeles (Jan 23), Hyatt’s pipeline has significant strength in new projects for popular brands like Park Hyatt, Andaz and more.

“Through our intentional long-term growth strategy and by working closely with owners, Hyatt boasts five years of industry-leading organic net rooms growth,” said Hyatt executive vice president, chief growth officer, Jim Chu.

“Owners want to work with us because of our expertise, performance track record and optimal positioning in the industry. We have global scale, but we are nimble enough to create personal relationships, draw on our own experiences and lead with empathy.”

He said notably, nearly one in four pipeline properties is classified as a lifestyle hotel, representing 10 percent of the existing base of hotels, further strengthening Hyatt’s leadership position in the luxury, lifestyle and leisure segments.

“The significant growth of these high-value properties in Hyatt’s portfolio expands the compelling guest experiences that can further drive World of Hyatt loyalty penetration across the Hyatt portfolio,” he said.

Chu said a notable driver of this growth is the announced asset-light acquisition of Dream Hotel Group’s lifestyle hotel brand and management platform which is expected to bring established lifestyle hotel brands – including Dream Hotels, Unscripted Hotels and The Chatwal – into the Hyatt portfolio.

He said Dream Hotel Group properties are known for their experiential hospitality including hotspot restaurants and nightlife venues built on strategic and unconventional programming and brand collaborations, paired with signature designs that balance substance with sizzle.

Chu said the acquisition will welcome more than 600 new colleagues into the Hyatt family, bringing deep expertise in experiential hospitality to Hyatt’s global portfolio of lifestyle offerings and extending Hyatt’s brand footprint in strategic destinations including Nashville, Hollywood, Las Vegas, South Beach, Saint Lucia, Doha and New York City. It will also mark the entrance of Hyatt brands into markets such as the Catskills in New York and Valle de Guadalupe in Mexico.

Additionally, he said, the Caption by Hyatt brand – which combines the design and comfort of an upscale, lifestyle-forward hotel with the flexibility of a select-service property – is poised for significant growth following the successful opening of Caption by Hyatt Beale Street Memphis in 2022.

James Wilkinson

Editor-In-Chief, Hotel Management