A global restructure is now underway at multinational hospitality group Accor, which will see operations split into two dedicated divisions: Premium, Midscale and Economy and Luxury and Lifestyle.
The organisational restructure, which was announced in July 2022, will be implemented throughout the first quarter of 2023, under the leadership of Group Chairman and CEO, Sébastien Bazin, and Group Deputy CEO, Jean-Jacques Morin.
Both divisions, which came into effect on January 1, 2023, are supported by a Group Management Board, chaired by Bazin, to ensure consistency and alignment between the operations, and a Global Shared Platform, which will offer digital, technology and procurement support.
“The new structure will allow the Group to accelerate growth and better address market developments, deliver the highest possible levels of service for all its stakeholders, facilitating accurate and effective fulfilment of guest needs and expectations, and providing clarity and performance to its partners,” Accor said in a statement.
“The creation of these two operational divisions with clearly identified expertise, ambitions and objectives will enable Accor to leverage its portfolio of unique and diverse brands, leadership across most markets and unrivalled development momentum.”
Accor’s Premium, Midscale and Economy Executive Committee
As part of the Premium, Midscale and Economy division, brands from each of these segments will be structured around four regions under the leadership of Morin as CEO.
The Executive Committee will include:
Thomas Dubaere, CEO Americas
Patrick Mendes, CEO Europe & North Africa
Duncan O’Rourke, CEO Middle East, Africa, Turkey & Asia Pacific
Gary Rosen, CEO Greater China
Accor Pacific CEO, Sarah Derry, will continue her position as leader of the region, a spokesperson told HM.
The leadership team will also include Besma Boumaza as General Counsel; Fabrice Carre as Chief Strategy Officer; Steven Daines as Chief Talent and Culture Officer; Karelle Lamouche as Chief Commercial Officer; Patrick Laurent as Chief Financial Officer; and Camil Yazbeck as Chief Development Officer.
Accor’s Luxury and Lifestyle Executive Committee
The Luxury and Lifestyle division, under the leadership of Bazin as CEO, includes four brand collections, Raffles and Orient Express; Fairmont; Sofitel, MGallery and Emblems; and Ennismore.
The Executive Committee of Luxury and Lifestyle will include Omer Acar, who has been appointed CEO of Raffles and Orient Express. He will commence this position from March 1, 2023.
Maud Bailly, CEO Sofitel, MGallery & Emblems
Gaurav Bhushan, Co-CEO Ennismore
Mark Willis, CEO Fairmont
Gary Rosen, CEO Greater China
The team will also include Kamal Rhazali, who has been appointed Secretary General and General Counsel, commencing the role on February 1, 2023; Agnès Roquefort as Chief Development Officer; and Johny Zakhem as Chief Financial Officer.
The Group Management Board, chaired by Bazin, will include Besma Boumaza, Group General Counsel and Board of Directors’ Secretary; Steven Daines, Chief Talent and Culture Officer; Jean-Jacques Morin, Deputy CEO and Chief Financial Officer; Brune Poirson, Chief Sustainability Officer; Kamal Rhazali, Secretary General and General Counsel, Luxury Lifestyle; Floor Bleeker, Chief Technology Officer; Alix Boulnois, Chief Digital Officer; and Caroline Tissot, Chief Procurement Officer.