Members-only hotel brand Soho House will reportedly make its Australian debut in Sydney’s Darlinghurst, after a consortium abandoned plans for a Melbourne venue, according to the Australian Financial Review.
The AFR reports that Trenerry Property Group and Kanat Group purchased a three-storey “island site” at 256 Crown Street, near Sydney’s entertainment district of Oxford Street, for more than AU$20 million.
It comes after plans to open a Soho House Club at a mansion in Melbourne’s South Yarra – which the consortium purchased for AU$18 million in 2021 – were shelved in recent weeks due to opposition from local councils.
Soho House is designed to connect creative types, with lavish social spaces including rooftop pools and vibrant bars for “curious, kind people to work, rest and play”.
The brand was founded by British millionaire Nick Jones in 1995, when he was offered the space above his restaurant Cafe Boheme at 40 Greek Street in London’s Soho.
In July 2021, the company went public trading under the name Membership Collective Group.
Today, the brand has 33 houses in 14 countries, with more openings in the pipeline in Europe, Asia, and North America.
HM has contacted Soho House for comment.