IHG properties to host major golfing events as part of PGA partnership

IHG Hotels and Resorts has renewed its partnership with the PGA of Australia, cementing the group’s position as Major Partner of the PGA of Australia, the Official Partner of the PGA Tour of Australasia and the Official Partner of the 2022 and 2023 Fortinet Australian PGA Championship.

“With the demand for golf tourism on the rise, this partnership is the perfect marriage of sport and travel,” said IHG’s Vice President Commercial, Australasia & Pacific, Dean Jones.

“We’re thrilled to be working with PGA of Australia to support golf at the highest level while providing players, staff and fans with the perfect place at any one of our hotel brands across Australasia.”

IHG will provide accommodation for staff, players and fans throughout the season across all of its Australasian brands up until June 2024 and will play host to important events throughout the calendar including this year’s PGA Scramble Championship Final, which will be held at InterContinental Sanctuary Cove from December 5-8, 2022.

IHG will also host the nationwide final of The Scramble Series at the Intercontinental Sanctuary Cove Resort.

“We’re delighted to have IHG Hotels & Resorts onboard as a Major Partner and know that their range of hotel brands across Australasia will provide a welcoming and comfortable home-away-from home for our staff and players,” said PGA of Australia Commercial Director – Australasia, Michael McDonald.

The partnership will not only give IHG the opportunity to showcase its premium golfing destinations, but IHG One Rewards members and clients will benefit from a range of unique experiences and premium hospitality.

This is the third major sporting partnership IHG has signed this year, following the signings of Rugby Australia and Sanzar.