TFE Hotels Director of Development, John Sutcliffe, discusses the lure of the popular Vibe brand, which is rapidly growing its nationwide presence.
TFE Hotels recently celebrated the topping out of Vibe Hotels Adelaide which, when open in Q1 of 2023, will give us a Vibe Hotel in every state and territory in Australia. Vibe Adelaide sits minutes away from the city’s iconic Rundle Mall and will be the first in Australia with a suspended bridge pool that allows guests to swim between the hotel and the neighbouring One Apartments.
We have no doubt that this hotel will be a great support as Adelaide continues to grow its space, health, government, and defence business in the coming years. It will also support the local sports and arts scene with the Adelaide Festival, WOMAD, and of course the Super Cars on the eastern side of the city.
Each Vibe hotel has the same intuitive, yet subtle, style of Australian hospitality and is designed to connect guests with their fellow travellers, other guests, that inner health nut or their own creativity. In addition, each hotel nods to its location, for example, the inspiration for the contemporary-style hotel rooms at Vibe Hobart was taken from the sea and sandstone cliffs on nearby Bruny Island; whilst the architecture in Vibe Darling Harbour, Sydney, reflects its surrounding environment, referencing the shapes and materials of a heritage school and Gothic church opposite while activating the Sussex Street and James Lane streetscapes.
The Vibe brand is enjoying a lot of interest from developers who are looking for an authentic Australian brand and operator to partner with to deliver genuinely local experiences for guests, and we look forward to bringing this brand to a number of new locations in the near future, including South-East Asia where Vibe Hotel Singapore Orchard makes its debut in November.