Vista Hospitality Group Director, A. Patrick Imbardelli, discusses the company’s growth strategy and flags new builds on the horizon.
Over the past two years, out industry has needed to be resilient in ways we never imagined, but to ensure we’re well placed to continue growing and developing as a sector means remaining agile and proactive. To this end, we believed the time was right to launch a new style of hospitality group to provide owners and partners with a different approach.
The recently launched Vista Hospitality Group – a joint venture between Pro-invest Group and Next Story Group – has created a new management company that provides owners, investors and partners an industry first, one-stop-shop suite of resources. For the first time in this region, development planning and asset management, franchising, and revenue generation modelling, right through to day-to-day hotel operations, can be managed by the one group. Also, we’re offering owners the versatility to provide access to the right fit global brands for future opportunities.
This flexibility and adaptability is at the heart of this joint venture, which we believe provides a strong foundation for growth and development – particularly at a critical time for encouraging investment in the sector.
We launched Vista Hospitality Group in March 2022 with a foundation portfolio of seven brands from upscale through to mid-market, combining Next Story Group’s own brands (Next, Ink, Sage, and Country Comfort) and existing international brands under operation and development from Pro-invest Hotels (voco, Hotel Indigo and Sebel).
Two new properties under the new group have just opened in Brisbane under the voco and Hotel Indigo brands; and we’re confident in targets to double our keys in the coming five years across Australia and New Zealand thanks to our versality to operate under our own brands, have management contracts or work with international brands.
Signings for new builds are poised to be announced later this year, and there’s particular confidence in growing the footprint of mid-market Ink and Country Comfort brands in Vista Hospitality Group’s outlook as well as exploring partnerships with other global brands. Key to future developments is leveraging Pro-invest Hotel’s industry leading ESG capabilities to underpin investment opportunities.