Ennismore is expanding its presence in New Zealand with the introduction of four new hotels in partnership with CP Group.
The new hotels include a JO&JOE and two Tribe hotels in Auckland and a Hyde hotel in Queenstown. The properties will open throughout 2023-24, creating 170 new positions.
“This is a major milestone in Ennismore’s journey to bring our globally recognised lifestyle brands to key cities in New Zealand,” said Ennismore Co-CEO, Gaurav Bhushan.
“We want to be the leading lifestyle hotel player in the Pacific region and we see it as an opportunity to bring our fresh and exciting brands, which are rooted in culture and purpose, to visiting guests and neighborhood locals.”
A collaboration between two powerful industry forces, Ennismore – a joint venture between Accor and Ennismore Founder and Co-CEO, Sharan Pasricha, since 2021 – is the fastest-growing lifestyle hospitality company globally, while CP Group is one of the largest hotel owners and developers in New Zealand.
A spokesperson for CP Group said the new hotels will give the local tourism industry a major boost.
“We are committed to rebuilding tourism in New Zealand and making a mindful and positive impact on our local communities through investment and job creation,” the spokesperson said.
“The New Zealand tourism industry is returning and adding these remarkable Ennismore hotel brands to our portfolio elevates the appeal of the region further.”
The increasing demand from travellers for lifestyle accommodation gives Ennismore great confidence in this segment.
“Globally, the lifestyle segment is bouncing back from the impacts of the pandemic quicker than traditional hotels, driven mostly by strong F&B demand,” said Bhushan.
“This is generating robust interest and has a strong growth trajectory as we strengthen our position in this segment, with concepts that integrate the notion of entertainment and feature restaurants and bars.
“Our lifestyle brands, with their unique and authentic F&B offering, make each a destination for both local communities and international travellers. We are excited to be introducing our lifestyle brands into New Zealand, and the combined expertise of Ennismore, Accor and CP Group will deliver unforgettable experiences.”
In the Pacific region, Ennismore’s portfolio includes Tribe Perth, SO/Auckland, SO/Melbourne, and Mondrian Gold Coast, with 25hours Sydney set to open between 2023-25.