Vista Hospitality Group, in partnership with IHG, has introduced a new boutique luxury and lifestyle brand to the Queensland market with the opening of Hotel Indigo Brisbane City Centre on Wednesday.

The 212-room design-led hotel, brought to life by Sydney-based interior design studio, JPDC, features striking artworks and murals by local artists, and unique and surprising design elements including giant red ‘fairy’ doors inspired by Burnett Lane, and a graffiti-covered Tuk Nook coffee cart in the lobby.

In line with the brand philosophy, the hotel has its own distinct storytelling through design, food and beverage and guest experiences, and is intended to evoke a strong sense of character and community.

“The local neighbourhood story of North Quay and its surrounding area, is interspersed into the DNA of Hotel Indigo Brisbane City Centre,” said Vista Hospitality Group Board Member and Next Story Group Chairman, Patrick Imbardelli.

“Our aim is for the hotel to become part of the fabric of the community while creating an experience that is genuinely local and full of discovery.”

Imbardelli described the hotel as ‘stylish yet approachable’, with an aesthetic rooted in storytelling.

“It combines local character, distinctive design cues, vibrant colours, and rich textures and we know guests will delight in uncovering the hidden gems and unexpected finds that surround us in the heart of Brisbane,” he said.

The hotel’s signature restaurant Izakaya Publico offers an authentic Japanese dining experience using locally sourced produce, while speakeasy-inspired bar 1603, on Level One, serves up local beer, wine and Japanese-inspired cocktails. All food and beverage concepts at the property were designed with the guidance of recognised consultant Shane Giles from Blue Salt.

IHG Australasia and Pacific Managing Director, Matthew Tripolone, highlighted Hotel Indigo’s strong position as a leader in the fast-growing boutique and lifestyle category.

“We know travellers are seeking even richer options to immerse in the communities they visit, and we are seeing this enthusiasm for new brands in the region from both guests and owners alike,” he said.

“We are delighted to continue the growth of Hotel Indigo with our partners at Vista Hospitality Group and look forward to opening in new neighbourhoods across the region.”