Radisson Resort, Phuket Mai Khao is set to open in 2023

Radisson Hotel Group is aiming to more than quadruple its footprint in Asia Pacific over the next three years with plans to add a further 1,700 hotels and resorts by 2025.

Currently, the hotel group has over 400 properties in the region, but is aiming to expand its regional presence through a combination of organic growth, mergers and acquisitions, master license agreements, and leases.

“Our plans for the APAC region represent one of the most important milestones in our company’s history,” said Radisson Hotel Group Asia Pacific President, Katerina Giannouka.

“Focusing on Asia Pacific’s most dynamic destinations and introducing multiple new brand options will present outstanding opportunities for expansion.”

Giannouka said it’s the right time to expand as the travel industry rebounds.  

“Asia is home to many of the world’s largest populations and fastest-growing economies; as the world reopens, travellers from across Asia will play a pivotal role in the global recovery,” she said.

“We look forward to working with our parent company, Jin Jiang International, and all of our partners around the region as we usher in an exciting new era of hospitality.”

Radisson Blu Resort, Hoi An will open in 2023

The APAC expansion is the latest phase of Radisson Hotel Group’s five-year transformation strategy, which has seen the company roll out new architecture, state-of-the-art IT systems and more personalised guest experiences.

Radisson is focused primarily on growth in India, Thailand, Vietnam, Australia, and New Zealand, and plans to build on existing initiatives in China with Jin Jiang and its subsidiaries, “both as a destination and an important source of outbound business”.

In India, where Radisson has a reputation as a recognised and respected hospitality company, the company will leverage its existing relationships and seek new partnerships to strengthen its status.

Meanwhile, new dedicated business units in Bangkok, Ho Chi Minh City, Jakarta, and Sydney will see the group build local development and operations teams that offer local language support capabilities.

The expansion strategy will allow Radisson to target its upscale and mid-scale growth segments with the introduction of new or revitalised brands to its portfolio of nine brands.

In select markets, it has rights to develop and manage the 7 Days and Metropolo brands, through individual master license agreements with affiliates of Jin Jiang.

In Australasia and select markets in Southeast Asia, Radisson has also retained exclusive license rights to develop and manage the Golden Tulip brand from Louvre Hotels Group and non-exclusive rights to the Kyriad and Campanile brands.