IHG Hotels and Resorts has introduced its new global loyalty program IHG One Rewards, which was first spruiked by the business in January.
With nearly 6,000 hotels in over 100 countries, the new rewards program is designed to help guests earn points faster when they book in at IHG’s properties across 17 brands.
IHG Hotels and Resorts, Global Chief Customer Officer, Claire Bennett, said the company has made significant investment in the loyalty program to give guests more benefits.
“This is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years,” she said.
“It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program. We’re truly transforming guest experiences by giving our loyalty members more of what they want, more value and exciting benefits individually delivered via new technology with our new mobile app.”
The rewards program, which was built on feedback from IHG guests, hotel teams and owners, includes a previously-reported new tier and bonus point earning structure, to allow members to earn more points faster, which commences on April 13, 2022.
Further member benefits include free breakfast for Diamond Elite members, exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members, and opportunities for Elite members to receive early check-in, late check-out (if available) and room upgrades to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members.
IHG One Rewards also marks the introduction of Milestone Rewards – a technology-enabled platform that will allow members to choose the rewards that matter most to them, with options such as $20 F&B Rewards, Confirmable Suite Upgrades and Annual Lounge Membership.
In the coming weeks, IHG will also roll out a new mobile app to support the loyalty program.
IHG says the modernised experience is “more personalised, offers streamlined booking and allows members to stay informed, check-in faster, stay connected to the hotel and travel with flexibility”.
Bennett said the new program puts guests in control of their journey.
“It recognises that no two members are the same and celebrates it – allowing guests to travel, and mark milestones, their own way,” she said.
“Every day, we welcome more guests to our hotels, and while a love of travel is universal, the reasons and ways people travel differ. With IHG One Rewards, our members can create the rewards that are right for them.”
Full member benefits will become available in early June 2022.