The highly-anticipated Geelong Quarter, which will be home to the first new-build hotel in Geelong in over 20 years, Holiday Inn & Suites Geelong, is set to be completed by the end of 2022.

In an update from Franzé Developments, the business said construction is well underway.

“We knew Geelong was on the cusp of transformation and to be at the forefront of the magnitude of the revitalisation is inspiring,” said Franzé Developments Founder, Paul Franze.

“The Geelong Quarter is to be the Ryrie Street gateway to the city. The new hotel, luxury residences above the hotel and Ryrie Home apartments will create a vibe which will be enhanced by the street level retail and hospitality venues.”

Since the site was purchased in 2017, the area has changed dramatically and the needs of residents have changed due to the pandemic.

“There has been a huge increase in people moving from Melbourne to Geelong who don’t just need but expect to be able to have a choice of venues and services that they are accustomed to and Geelong is certainly on the way to creating that choice,” said Franze.

Geelong Quarter will offer a hotel, luxury residences and apartments, with a ground floor urban precinct offering premium dining and hospitality experiences.

Franze Developments is seeking hospitality operators with unique concepts for Geelong locals to enjoy.

Future Foods is one of the businesses already onboard. Future Foods Senior Food and Hospitality Consultant, Allan Forsdick, expects the town’s growth trajectory to accelerate over the coming years.

“From a hospitality perspective we believe that Geelong Quarter will become a new benchmark in this fast-evolving city, complementing the Performing Arts Precinct and the vibrant laneways around Little Mallop Street,” Forsdick said.