Choice Hotels Asia-Pac has welcomed Quality Apartments Castle Hill to its portfolio, its first property in the north-western Sydney suburb.

Formerly a Quest branded property, the Quality Apartments Castle Hill offers fully-serviced, studio, 1, 2 and 3-bedroom apartments with restaurants, cafés, and shopping nearby.

Under the same management, staff, and ownership for 15 years, the apartments have built up a loyal customer base which includes locally contracted tradespeople, leisure, school, and sporting groups.

“These challenging times have shown that relationships and going the extra mile to ensure guests are looked after and their needs are met are key to success,” said Choice Hotels Asia-Pac CEO, Trent Fraser.

“I’m delighted to bring a partner to the group who has such enthusiasm for relationships, customer retention and loyalty.”

Quality Apartments Castle Hill General Manager Mathew Child said Choice Hotels Asia-Pacific’s global loyalty program, which boasts over 480,000 members, was a key driver for joining the franchisee network.

“I’m excited to offer our customers a program that rewards them for their great stays with us and gives them value when staying at Choice properties across Australia and overseas,” he said.

Choice Hotels Asia-Pac has enjoyed strong recovery so far this year, with direct online growth in February, up 26 per cent on 2021 numbers, and 41 per cent on 2019 numbers.

“February was the highest direct online booking month for Choice Hotels Asia-Pacific on record,” Fraser said.

“We are pleased to welcome domestic and international travellers as they become more confident and ready to travel for work, family and leisure in 2022.”