Peak industry bodies in Australia’s tourism and accommodation sector, the Accommodation Association and Tourism Accommodation Australia, are one step closer to a merger, after an informal meeting in Sydney this week.
Board representatives from each group met in Sydney to discuss the amalgamation, which is expected to be completed by the end of this year.
Tourism Accommodation Australia Chair Martin Ferguson AM called the meeting an important milestone in what he said will be ‘a year of many firsts’ for both associations.
“We are all crystal clear in our purpose,” Ferguson said.
“Everything we do needs to deliver for our current and potential members as we continue the recovery from two of the most challenging years our sector has ever faced.”
The associations are working through numerous mandated steps as part of the merger process, including the preparation of new rules, scheme of amalgamation, and member voting, and are working closely together at a Council, Board and team level to leverage existing resources
“By combining the power and resources of the two organisations, we want to continue to grow the impact of our unified national voice while amplifying the benefits for members at all levels,” said Accommodation Association President Leanne Harwood.
“We need all members to get involved in this process so that you understand what is proposed and so that when it comes time to vote, you understand why we believe it makes sense. We need your support through your ongoing membership and your advocacy in convincing non-members to join as we create an even stronger industry body to drive greater outcomes for your business.”
The two associations have already held a number of joint events, and pooled resources such as the Accommodation Association’s comprehensive employment program resources on the Hub and TAA National Industrial Relations team.