Momentum behind BWH Hotel Group’s WorldHotels Collection continues to grow with the celebration of the brand’s 50th anniversary in June 2021 and the launch of several properties across Asia, the US and the UK. Serving as one of the pillar brands encompassing BWH Hotel Group, WorldHotels Collection includes WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. Featuring 300 properties in more than 200 iconic destinations worldwide, the brand boasts a portfolio of specifically curated independent hotels and resorts.
WorldHotels Collection has gone from strength to strength and was further enhanced this year with the introduction of WorldHotels Crafted Collection, the new lifestyle brand in the upper upscale market. Crafted Collection serves as the catalyst for the brand to tap into the highly coveted lifestyle boutique segment heightened by WorldHotels’ signature product offering, designed to capture the spirit of the destination it serves. Acting as disruptors to the traditional hotel landscape, Crafted is not just another lifestyle brand but a collection of independent properties aligned to a new generation of travellers seeking transformative travel experiences.
As a brand dedicated to creating uniquely iconic, luxury experiences, WorldHotels Collection allows investors and developers to integrate trademark features and wow factor attributes, some of which are located in the most desirable destinations around the globe. Over the last quarter, WorldHotels has experiencing significant growth in both the UK and Asia markets welcoming the Ness Walk Hotel, the Kingsmills Hotel and the Rudloe Arms Hotel to the portfolio in the UK and initiating the build of WorldHotels Distinctive property, Layan Green Park in Phuket, Thailand opening its doors in December 2022.
Organised to rapidly expand WorldHotels Collection across Asia Pacific, BWH Hotel Group invites developers and hoteliers to experience a world of difference through WorldHotels Collection. BWH Hotel Group continues its focus on driving superior revenue for its hoteliers, expanding its portfolio of offerings in premier global destinations and providing exceptional revenue management, sales and marketing support, account management, cost saving measures, on-boarding and an award-winning loyalty program to improve hotel profitability. Open to independent hoteliers seeking to thrill their guests in the lifestyle, boutique and luxury segments, developers are hailed to tap into the BWH powerhouse and experience a world of difference with WorldHotels Collection.
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