The letting pool at Eureka Tower Melbourne will now be managed by Corporate Keys following its acquisition.

Serviced apartment and furnished business residence brand, Corporate Keys, has snapped up the Southbank Apartments brand in a move to grow its branded inventory through three buildings in Melbourne.

The acquisition sees the company take control of the private letting pool at Melbourne’s Freshwater Place, Southgate Avenue and 91-storey Eureka Tower residential buildings and adds to its 500-strong apartment portfolio across Australia and New Zealand.

The company currently operates serviced apartment brands The Hamptons Apartments and Manhattan Apartments, along with hospitality accommodation brand Hospital Stays and travel management brand Corporate Keys International, which utilises hotel and apartment inventory from Accor and Quest Apartment Hotels.

Freshwater Apartments Melbourne

Southbank Apartments’ selection of one, two and three-bedroom apartments will join the pool at Corporate Keys, with current guests and clients to transition to the new operator without disruption. Guests will be offered an opportunity to join Corporate Keys’ loyalty points program and to convert their past stays at Southbank Apartments into points redeemable at Corporate Keys’ properties.

The existing management team at Southbank Apartments will also move across to Corporate Keys as part of the acquisition, including General Manager, Graeme Dwyer.

Corporate Keys Group’s Director of Business Development, Bruno Torres, said he was excited to see a new range of high-end apartments joining the company’s existing inventory.

“We know that Southbank Apartments service standard and apartments are highly compatible, and we’re confident that guests and clients alike will benefit from the addition of the Southbank Apartments brand into the Corporate Keys stable,” Torres said.