Asgard House in Mt Mellum on the Sunshine Coast will form part of the initial range.

Luxury lodge and retreat operator, Spicers Retreats, has announced its expansion into the world of holiday homes with the company introducing a new sub-brand to manage and market the segment.

Dubbed ‘Private Collection by Spicers’, the new collection will comprise three properties, two of which are owned by Spicers Retreats founder Jude Turner and her husband, Flight Centre impresario, Graham Turner. The new luxury homes division will launch on September 1, when bookings will open to travellers.

The properties available in the initial range include the two properties owned by the Turners – a First Point apartment overlooking Main Beach in Noosa and a ‘Beach Shack’ at Belongil Beach in Byron Bay. The third property available from launch will be a picturesque residence in the Glasshouse Mountains, inland from the Sunshine Coast.

First Point in Noosa, which overlooks Main Beach.

Spicers Retreats has made contact with “a community of proud property owners” to take their properties under management. The new division is anticipated to grow to more than 50 properties in its first two years, with plans to add residences in Hamilton Island, Barossa Valley and Port Douglas.

Private Collection by Spicers will be managed by David Lacey, who brings 40 years in the hospitality sector to the role, having managed restaurants and wineries including The Pier Sydney, The Yellow Book and Danny’s Port Douglas. Lacey has also worked closely with leading wine brands including Laurent Perrier, Hardy’s and The Grape Group.

Spicers Retreats Founder, Jude Turner.

Lacey said it was an exciting time to join Spicers Retreats with so much to offer those looking for a private retreat for their next holiday.

“We’ll have some amazing opportunities for people to experience the country’s most sought-after holiday locations in a home they’ll feel like is their own,” he said.

Spicers Retreats Managing Director, David Assef, said now was the perfect time for the company to expand its offering to meet the high demand for unique holiday experiences.

“The luxury home market is a natural fit and extension for our brand and we are excited to open up these beautiful homes for people to come and stay.”