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The JW Marriott brand has officially opened in Australia for the first time, following an extensive conversion of the former Marriott Surfers Paradise on the Gold Coast.

The new JW Marriott Gold Coast Resort & Spa marks the newest luxury brand arrival in Australia, building on the growing market desire for luxury accommodation in leisure destinations. The hotel’s new décor and design, which retains its tropical feel, aims to blend the Gold Coast’s nearby relaxed beach lifestyle with the natural hinterland, with soft colours dominating guest rooms and public spaces.

Expansive lobby spaces and a Concierge Library are highlights of the JW Marriott Gold Coast lobby.

Guest facilities include a redesigned tropical pool area complete with sandy saltwater lagoon and freshwater pool, encircled by a cascading waterfall. A number of private cabanas are open for guests to book, while the Spa by JW features a holistic menu of health and wellness routines and the Family by JW Kids Club will offer a regular schedule of creative experiences for kids to indulge in.

The property has unveiled with its opening six new food and beverage options, led by the signature Japanese dining experience, Misono. Inspired by Harajiku laneways, the eatery features a sushi bar, tea room and whiskey bar. Fresh and local produce features in other dining outlets, including Citrique, which includes a show kitchen offering live cooking demonstrations to guests. The hotel’s café, JW Market, and lobby bar, Chapter & Verse, showcase the hotel’s commitment to locally grown produce with healthy quick bites and a vibrant evening atmosphere. This ethos is cemented by the JW Garden farm-to-table experience, which will offer cooking classes and specialty drinks.

The hotel will retain its tropical feel including its highly popular fish population.

Marriott International Area Vice President, Sean Hunt, said the company was excited to grow its luxury footprint with the opening of JW Marriott Gold Coast.

“Despite the challenges from ongoing international air travel restrictions, we have nevertheless seen strong demand within the luxury hospitality segment this year,” he said.

“We are greatly encouraged by this and look forward to welcoming back local and international guests to experience the outstanding luxury and service of our newest property here in the beautiful Gold Coast.”