General Manager, Sarah Goldfinch, Senator Simon Birmingham and Kyren Group Managing Director, Theo Samaras cut the ribbon at Crowne Plaza Adelaide.

South Australian Senator and Minister for Finance, Trade, Tourism and Investment, Simon Birmingham, was among the dignitaries to cut the opening ribbon at Crowne Plaza Adelaide – marking the brand’s return to the city after several years.

The 329-room hotel, which sits among the Frome Central Tower One mixed-use tower in the city’s eastern end, is located close to transport and many of the city’s attractions including Adelaide Oval and the Art Gallery. The Kyren Group development is the tallest in the Adelaide CBD.

The Level 10 Pool Deck at Crowne Plaza Adelaide.

Crowne Plaza Adelaide marks the brand’s third new location to open in 2020 and features the ‘Future of Crowne Plaza’ WorkLife room, concept which clearly segments dedicated areas for relaxation, sleep and work. Rooms feature floor-to-ceiling windows looking out to views over the city and nearby parkland, each fitted with the latest technologies including Chromecast televisions and an espresso coffee capsule machine.

Guest and public facilities around the hotel include two dining venues – the Japanese influenced Koomo and the Luna 10 poolside bar and snack menu. Also at hand is a 24-hour fitness centre, 450 squares metres of event space and access to complimentary high-speed WiFi throughout.

A Junior Suite at Crowne Plaza Adelaide.

Also in attendance at the opening festivities this week were South Australian Tourism Commission CEO, Rodney Harrex, Adelaide Lord Mayor, Sandy Verschoor and Kyren Group Founder, Theo Samaras.

Senator Birmingham expressed his congratulations and gratitude to the hotel’s team for adapting and innovating to its targeted market segments and position the hotel to best cater for the future regrowth of travel and tourism in the state.

“To those who have long dreamt and worked hard to deliver on this site, we extend an enormous thank you for the risks that you have taken, for the commitment that you have made to Adelaide, South Australia and to Australia by seeing the potential in investment like this,” he said.

The Koomo restaurant is located on Level 10 – making it the highest eatery in the city.

Crowne Plaza Adelaide General Manager, Sarah Goldfinch, said she was incredibly proud to be officially opening the city’s tallest building.

“We are a proud South Australian family and team and we are so very grateful to all the local trades and organisations who have assisted us to deliver this iconic building to the city of Adelaide.

“To our staff, your work has been second to none and enormously appreciated.”