JW Marriott Gold Coast will take on a natural earthy tone blended with coastal elements.

New renderings have been released inside JW Marriott Gold Coast, which is on track to open in December and will mark the luxury brand’s Australian debut.

The rebranded hotel, which is currently undergoing its AUD$35 million conversion on the Gold Coast, will elevate the standard of luxury in the Surfers Paradise region in response to what Marriott International says is a rapidly growing demand for luxury accommodation in key leisure centres.

Designed around a theme of ‘nature’ by Australian firm DBI, JW Marriott Gold Coast has taken its inspiration from a hybrid of the surrounding coastal and natural hinterland in alignment with guest comfort, mindfulness and connection.

Expansive lobby spaces and a Concierge Library will be highlights of the JW Marriott Gold Coast lobby.

The hotel’s lobby aims to instantly envelope guests with a sense of the Gold Coast hinterland and rainforest, drawing on floating elements and canopies to simulate a natural entrance. The concept for the porte-cochere and reception area looks to deliver a transformative and serene arrival experience for guests. Features include stone artwork and timber screening with high levels of greenery.

Entering the lobby, designers have adopted a strong focus on natural tones with more green fixtures, flagstone paving and timber veneers. The new lobby lounge and concierge library have been designed as expansive spaces for quiet research and reflection, where guests can access material on the area’s local culture and culinary highlights.

Natural timbers will be reflected in the new-look guest rooms with light colours and a beachfront escape feel. Fluted glass and locally sourced stone elements along with light blue and greys reflecting a sense of twilight will be evident. Custom artwork in each room will project an image of an evening coastal walk, aimed at evoking senses of tranquillity and serenity.

Rooms at the new JW Marriott Gold Coast will include natural tones, timbers and stonework.

The conversion project is being spearheaded by Susan Rossi, who also worked on the hotel’s original concepts ahead of its opening in 1992.

“The theme of ‘nature’ was central to the hotel’s design when we first worked on the property in the 90s,” Rossi said.

“Revisiting the luxury resort today, we wanted to retain a focus on its striking location and views of the beach and hinterland, as well as respect the hotel’s original fabric in the most sustainable way. We therefore kept these elements core to its redesign, only this time presenting their influence in a more elevated and modern way, and through the refined lens of the JW Marriott brand.”

Marriott International Area Vice President, Australia, New Zealand and Pacific, Sean Hunt, said: “The opening will signal the continued expansion of our luxury footprint in Australia as we continue to see strong demand within the luxury travel segment here.

“The JW Marriott brand, with its distinctive luxury philosophy, will resonate with these travellers, who seek exceptional, thoughtfully-crafted services and experiences.”