Greater opportunities to earn and redeem points, reduced status criteria and bonus night thresholds are among a host of loyalty benefits extended by Hilton to thank travellers around the world unable to embark on their regular travels this year.
The initiatives by Hilton Honors will see the points expiration date for more than 108 million members pushed back to 31 December 2021, with status tier downgrades for Silver, Gold and Diamond members suspended and review dates extended to 31 March 2022.
For those who are able to travel, the hotel giant has decreased the status qualification criteria by as much as 50%, making it easier to level up with nights stayed in 2020 rolling over into the 2021 calendar year. Once at the new level, the threshold or minimum points required to redeem bonus nights has also been halved to help members earn points faster and reach their new tier goals faster.
For example, Gold members can earn 10,000 points for 20 nights stayed and will earn a further 10,000 bonus points every 10 nights above that level in a calendar year. At 60 nights, a member would still earn the additional Milestone Bonus of 30,000 Bonus Points.
Hilton Senior Vice President and Global Head of Marketing and Loyalty, Mark Weinstein, said the company was pleased to be able to reassure their members they are covered and still able to maximise their benefits from Hilton Honors during a difficult year.
“As we near the end of 2020, we know travellers are looking ahead to what next year holds, which is why we want to continue supporting our loyal Hilton Honors members when they are ready to make new travel memories again,” he said.