Byron at Byron Resort in Northern NSW.
Byron at Byron Resort in Northern NSW.

Tourism Accommodation Australia NSW CEO, Michael Johnson, says the newly-announced campaign encouraging NSW residents to venture out and see their own state could not have come at a better time.

In a welcome effort to kickstart the NSW economy and the state’s overall recovery, NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, this week rallied residents all over the state to help reboot the economy by hitting the road for a short break, which was dubbed a “playcation”.

“Treat yourself to a ‘playcation’ around Sydney and NSW – take a guided tour, book a hotel stay, dine at a special restaurant, or visit a local attraction,” Minister Ayres said.

The signature lobby at voco Kirkton Park Hunter Valley.

“We all want to make a difference by staying and spending locally, so let’s enjoy all corners of NSW and jam-pack our itineraries with NSW’s finest experiences.

“You’ll be rewarded with the diversity and beauty of our state and make a huge difference to our tourism businesses that are doing it tough.”

The initiative has been boosted by Destination NSW, which has put together a range of ‘ultimate playcation’ suggested itineraries aimed at inspiring NSW residents to book a hotel stay and support businesses around the state.

Itineraries fall under categories including ‘Luxury’ which include a stay at Park Hyatt Sydney and attractions such as a seaplane ride and seven-course feast at Aria restaurant. Suggested travel plans for a variety of interests including ‘Foodies’, ‘Culture’, ‘Romance’ and ‘Family are also available, recommending stays in hotels across the city.

Tourism Accommodation Australia National CEO, Michael Johnson.

Johnson said he was greatly appreciative of the efforts put in by Minister Ayres to promote local tourism experiences, especially with the school holidays around the corner.

“With no international tourists and the on-going state border closures, there really has never been a better time for locals to experience all the premier state has to offer, whether that involves a road trip to one of our great regions or a “staycation” closer to home,” Johnson said.

“Sydney hotels in particular have plenty of available rooms with occupancies well below the 20% mark – so get out there and treat yourself to a night in one of our great hotels or dinner in one of our fine restaurants. Not only will you be having a world-class experience right on your own doorstep, you will be helping to keep jobs in our struggling sector.”