Digital menus, ordering and payment processes conducted through a guest’s own device are among a slew of new tech initiatives being rolled out by Crowne Plaza ahead of the second of its three major Australian openings scheduled for 2020.
Following the recent opening of Crowne Plaza Hobart, the IHG brand will welcome guests to the new Crowne Plaza Sydney Darling Harbour and Crowne Plaza Adelaide, which will open in October and November respectively.
Around the world, the brand is continuing the rollout of its ‘Future of Crowne Plaza’ revolution which is seeing the brand pivot toward flexibility as a key hallmark of its operation and guest experience. Innovations such as flexible meeting space, segmented rooms with clear spaces for working, recreation and relaxation are now in Australia through Hobart and soon with Sydney and Adelaide.
Crowne Plaza’s new ‘MyCheck’ system allows diners and in-house guests to facilitate their own dining process with full access to the restaurant’s menus and a user-friendly ordering and payment system. This will be coupled with in-room technology allowing guests to easily reserve a table at their preferred time, subject to availability.
All three hotels will deploy new ‘Orca’ food waste technology as part of IHG’s partnership with OzHarvest, which will see edible and usable food waste repurposed as meals for disadvantaged communities and vulnerable individuals around Australia. This program saw around 1,500 kilograms of food rescued from IHG hotels in Australia and transformed into nearly 5,000 new meals.
All three new Crowne Plaza hotels will be paperless in its check-in formalities, with bamboo room cards issued to guests, which will save around 500,000 sheets of paper each year and non-biodegradable room cards finding their way to landfill.