Guest rooms at Mamaka Kuta Beach will be loaded with colour and energy.

Mamaka Kuta Beach has been unveiled as the new operating name and brand for Ovolo Group’s maiden property in Kuta, Indonesia, which will open under the brand later this year.

The former Citadines Kuta Beach, which was acquired by Ovolo late last year, will close this month for a complete transformation into a property brimming with colour and energy in true Ovolo fashion. The reimagined resort will feature 191 rooms, multiple new food and beverage concepts and unique guest experiences.

According to Ovolo, the resort’s new name is derived from ancient Pali language and will see the resort adopt a number of traditional Balinese and Indonesian service concepts, backed by local colours and textiles displayed throughout public spaces and guest rooms.

Mamaka Kuta Beach forms part of the group’s recently launched ‘Wonder. Full’ brand positioning which aims to put each property forth as an entirely new and unique concept. Other properties currently in this renegade ‘non-group’ include Nishi Apartments Canberra, Mojo Nomad Aberdeen Harbour Hong Kong and The Sheung Wan Central Hong Kong.

The rooftop pool bar will offer views from Jimbaran to Canggu.

New to Bali experiences set to be available at Mamaka Kuta Beach will include the area’s highest rooftop pool bar, with 270-degree views of Bali’s western beaches. A culinary partner to design the venue’s menu and design concept is expected to be named shortly. Other guest facilities will include an all-day dining outlet, wellness centre with horizontal climbing wall and in-house surf school with circuit training mechanical surfboard.

Ovolo Group Founder and CEO, Girish Jhunjhnuwala, said the rejuvenation of Kuta was what drove the company to essentially throw away the rule book in creating the Mamaka brand.

“Convention was not considered – this is our take on a resort. It will be a playground for travellers through food and drink with attitude, wellness and activities, a surf school and shop, and a little self-indulgence – they won’t want to leave!”

“This urban resort will bring a killer experience to Kuta adding to its already and growing vibe.”