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Hilton unveils new ‘approachable lifestyle’ hotel brand

A King Room rendering at Tempo Monterey, California.

More than 30 confirmed agreements have been signed for ‘Tempo by Hilton’ – a new lifestyle hotel brand launched today by Hilton, with another 30 at various stages of pre-development.

Embedded with brand hallmarks including thoughtful design, efficient service and exciting lifestyle partnerships, Hilton says the new Tempo brand is aimed at “modern achievers” who seek a highly ambitious hotel experience in line with what travellers expect of a 21st century brand.

More than 10,000 consumers were surveyed in market research as part of the brand’s development. Rooms will feature immersive experiences for guests to indulge at each end of their day, with ‘Power Up’ and ‘Power Down’ routines to assist in morning and bedtime rituals. A ‘Get Ready Zone’ will feature in each guest room as a dedicated space for guests to prepare for the day ahead, organise and focus on their work. Rooms will include an oversized bath with inbuilt Bluetooth speakers to help guests recharge at the end of their day.

Hotels will offer inspiring and evocative art collections designed to capture a guest’s attention and invite them to take a moment for themselves to indulge and break the daily grind. Facilities will include flexible meeting spaces, a fitness centre and collaboration zones. A grab-and-go ‘Fuel Bar’, complimentary coffee and tea bar and café serving healthy options will feature in the lobby alongside a craft bar serving small plates and creative cocktails.

Sizeable public spaces feature as part of the new Tempo by Hilton brand.

The brand’s Food & Beverage program will also feature seasonal menus curated by up-and-coming young chefs selected through Hilton’s new Chef Collective program, in partnership with Blau + Associates.

Hilton Global Head of New Brand Development, Phil Cordell, said Tempo by Hilton will combine all of the benefits and efficiencies sought by owners in a select-service brand.

“Utilising a data-driven blueprint, we identified lifestyle offerings inside the guest rooms and throughout the property that push the entire sector to new heights.

“The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travellers,” Cordell added.

No set opening date or location has been advised for the first Tempo by Hilton, however development deals are in place in many cities across the United States, with more to come.

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