IHG Studio will be rolled out to Australia and other markets starting from next year.
IHG Studio will be rolled out to Australia and other markets starting from next year.

A revamped digital concierge, compendium and entertainment streaming service, allowing guests to customise their hotel stay as well as access personalised entertainment, has been launched by InterContinental Hotels Group.

The system is in its embryonic stages of rollout, initially only available in 40 hotels in the US but will expand to the UK, Greater China, Canada and Latin America by the end of 2019. In coming years, the system will become the standard for the group worldwide.

IHG Studio allows users to connect and stream content from their personal devices to the guestroom television among other features. Guests can access the television remote from their smartphone via the IHG Rewards app. Orders for extra pillows, room service and other amenities can be made, while other more luxurious amenities or souvenirs can be purchased. Late checkout can be requested through IHG Studio, along with allowing access to view charges made to the room.

Additionally, a pilot ‘Pay with Points’ program will enable guests to make in-hotel purchases using their IHG Rewards points.

The new system is powered by the brand’s IHG Connect WiFi system and is being pitched to hotel owners as a cost-effective and operationally efficient way to help drive loyalty while saving money and increasing guest satisfaction.

IHG Senior Vice President, Global Hotel and Owner Solutions, Jeff Edwards, said the company was committed to investing in tech solutions that delivered a great guest experience.

“Guests want more than a quick, connected guest room experience — they want to stream and watch their own entertainment content from their mobile devices and personalise their stay experience. IHG Studio is yet another way we are innovating the guest experience for today’s travellers.”