Reigning Formula 1 World Champion, Lewis Hamilton and team-mate Valterri Bottas will have the Marriott Bonvoy logo adorned on their race suits as part of an expanded partnership between Marriott International and Mercedes-AMG Petronas Motorsport.
Under the terms of the newly-signed deal, Marriott Bonvoy will become the Official Hotel Loyalty Program of the F1 team, while the Ritz-Carlton brand will be the team’s first-ever Official Hotel Partner. Both logos will appear on the driver’s race suits, while the Marriott Bonvoy will also be emblazoned on the “halo” head protection device which sits above the driver’s line of sight inside the cockpit.
Ritz-Carlton branded service will be visible in the Silver Arrows Lounge – Mercedes’ corporate hospitality suite – at all Grands Prix throughout the season, with select markets to see the lounge named The Ritz-Carlton Silver Arrows Lounge.
Marriott Bonvoy members will also be able to access a number of extremely exclusive F1 fan experiences at selected times throughout the season. Points can be redeemed for Marriott Bonvoy Moments including the opportunity to spend the night on the Mercedes yacht during the Monaco Grand Prix weekend, along with full corporate hospitality during the weekend. Members can also bid for the right to be chauffeured to the circuit by Lewis Hamilton and Valterri Bottas on race day at selected races around the world.
Further experiences available include the chance to be driven around the Grand Prix circuit by a professional driver in a high-performance Mercedes AMG vehicle or the chance to learn the secrets of an F1 pitstop by the team who perform the split-second tasks on the cars themselves. Modern Formula 1 pitstops are routinely completed in around 3-4 seconds.
“Our marketing partnership with Mercedes-AMG Petronas Motorsport team will give Marriott Bonvoy members, many of whom are fans of the team, the opportunity to pursue their passion for the sport,” said Marriott International Global Marketing Officer, Karin Timpone.
The green flag on the new Formula 1 season drops this weekend with the Australian Grand Prix at Melbourne’s Albert Park.