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Best Western brings WorldHotels under its umbrella

The Best Western Hotels & Resorts network consists of more than 4,200 properties worldwide.

More than 300 boutique and unique hotels part of the WorldHotels portfolio have migrated into the Best Western Hotels & Resorts group as part of a new acquisition and strategic partnership between the two organisations.

Completed last week, the tie-up will see the WorldHotels portfolio complement the existing collection of upper-upscale and luxury-tier hotels around the world. The move now sees Best Western operating hotels in every chain scale segment across the budget to luxury spectrum.

In addition, WorldHotels will gain access to Best Western’s established sales and marketing structure, revenue engines, e-commerce platforms and loyalty program, which consists of more than 37 million travellers across the planet.

Best Western Hotels & Resorts CEO, David Kong, said he believes in the vast potential of WorldHotels.

“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity.

“We truly believe our platform will build the WorldHotels brand and attract many more independence-minded, quality hotels to join. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future.”

WorldHotels boss Geoff Andrew added that by joining forces, the two networks’ combined power would set the stage for a bright future for both groups.

“Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow both Best Western and WorldHotels in key markets.”

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