Wyndham Hotels & Resorts has unveiled a new logo, brand identity and concept room design for its Ramada Encore by Wyndham brand in a move it says will enliven the brand to be “Refreshingly Different”.
The select-service midscale brand has engaged London-based marketing agency Octopus Group and architecture firm Harrison to handle its new logo and concept room and space designs respectively. Key pillars to the brand reinvention as directed by Wyndham were to include elements of being “fresh, approachable and vibrant”.
Targeting the modern traveller, Wyndham is rolling out a new concept room design aimed at being functional for travellers adhering to a budget. In addition, multi-function public spaces are being redesigned as communal areas where guests can eat, drink and work. Spaces will be a mixture of semi-private booths and multi-tiered benches.
Encore’s new logo is a multi-coloured lower-case ‘E’, which the company says reflects continual movement as the letter rotates and symbolises a guest returning for an “encore”.
Wyndham Hotels & Resorts chief marketing officer Lisa Checcio said the new-look Ramada Encore brand was a place where travellers could relax as well as connect both online and offline.
“Whether it’s a business trip or a weekend break, we know that for travellers every minute counts. That’s why we wanted the brand identity for Ramada Encore to reflect its position as a hotel for guests on the go.
“Our innovative common spaces and personalised touches demonstrate that we are thinking of what’s next, so they don’t have to.”
Created in the 1990’s, Ramada Encore by Wyndham has grown to offer 54 hotels in 20 countries since its inception.